FACEBOOK ALLOWS PERSONALIZED URLS: HOW TO PROTECT YOUR REGISTERED TRADEMARK

Posted on June 18, 2009 by Daniel Burnick

 Facebook, Inc. effective Saturday, June 13th, announced that users of the Facebook website will be allowed for the first time to create personalized URLs for their Facebook pages (facebook.com/yourname). There is a risk that some Facebook users will attempt to incorporate third party brands into their personalized Facebook usernames.

Facebook, Inc. has created an online form for rights owners of registered trademarks interested in preventing their trademarks from being registered as usernames by Facebook users.  Unfortunately, time to register your trademark has expired. 

Trademark owners, if there is an infringement on your trademark, can file their complaint on the Facebook platform by submitting relevant information to Facebook, Inc. through their trademark protection contact form. 

Practice Pointer.  If you have a registered trademark that you want to protect, I would recommend that you check Facebook on a regular basis in the event  someone else does is using your trademark. 

 

 

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